Alex Brouhard

Bracketology and the Psychology of March Madness

Can you outsmart your brain? The surprising psychology behind March Madness, and the cognitive biases you fall for when you fill out your bracket.

Mar 20 • 

Alex Brouhard

Why We Ignore What Works: The Psychology of Conformity in Basketball (and Life)

When the fear of looking foolish outweighs the desire to succeed, thanks to psychology.

Mar 20 • 

Alex Brouhard

February 2025

Our Expectations Really Matter

Our expectations of others, whether in the classroom, workplace, or beyond, can shape their success by influencing how we treat them, often leading to a…

Feb 5 • 

Alex Brouhard

December 2024

Why Scents and Tastes Trigger Deep Emotions

The surprising ways our senses are tied to memory, emotion, and everything in between.

Dec 5, 2024 • 

Alex Brouhard

November 2024

Why You Bought That “Deal of a Lifetime” on Black Friday

It wasn’t just the low price. Turns out, psychology has a lot to say about why those doorbuster sales are so irresistible.

Nov 30, 2024 • 

Alex Brouhard

1

Giving Thanks for Giving Thanks: The Psychology of Gratitude

Your brain thrives on gratitude, and the science proves it. Here's how giving thanks can reshape your mind and boost your well-being.

Nov 27, 2024 • 

Alex Brouhard

1

1

Why the Refs Are Always Wrong

Spoiler alert: it’s not (always) the refs. Turns out, psychology has a lot to say about why it's so easy to blame officials.

Nov 9, 2024 • 

Alex Brouhard

1

Election Polling and the Psychology Behind the Guesswork

As election season hits its peak, the deluge of polling data raises questions about their reliability and the psychology behind voter behavior.

Nov 1, 2024 • 

Alex Brouhard

October 2024

The Spooky Psychology of Halloween: Fear, Fun, and Tradition

Why are we captivated by Halloween’s mix of chills and thrills? From ancient rituals to trick-or-treating, Halloween offers more than candy—it taps into…

Oct 31, 2024 • 

Alex Brouhard

Teacher Job Satisfaction: It's Complicated

High burnout rates and job dissatisfaction are pushing many K-12 teachers to their limits, but new findings offer potential ways to boost morale and…

Oct 31, 2024 • 

Alex Brouhard

The Vanishing Art of Cursive in Today’s Classrooms

In the age of tech, cursive has taken a backseat, and it’s leaving a gap in students' historical literacy. Does it really matter?

Oct 29, 2024 • 

Alex Brouhard

September 2024

How Schools Are Tackling the Great Cell Phone Debate

States, schools, and teachers are debating how to handle smartphones. From strict bans to tech integration, educators are tackling the challenge of…

Sep 13, 2024 • 

Alex Brouhard